Writing Tip: Illuminate What’s There

The best writing should be like the light in the desert. 

  • Sharpness that verges on the hyperreal 
  • Clarity in the relationship between foreground and background
  • Wide perspective and intense focus on every nook and nuance of a topic
  • No detail beyond what is vividly and presently there

Strive for these goals in the framing of a topic, the choice of detail, and the deliberate use of grammar and syntax. Just like the sun in the desert, only illuminate what’s there.

Ideas-Led Growth

Sign up for Ideas-Led Growth to receive weekly insights on using ideas to drive business growth, organizational change, and marketing results.

Share the Post:

Related Posts