The Dog and The Shadow

At current exchange rates for insight, it takes 50 management books to equal one fable by Aesop. For example, you could read 50 books about competitive strategy. Or you could read just one fable.

“The Dog and the Shadow.”

A Dog, crossing a bridge over a stream with a piece of flesh in his mouth, saw his own shadow in the water and took it for that of another Dog, with a piece of meat double his own in size. He immediately let go of his own, and fiercely attacked the other Dog to get his larger piece from him. He thus lost both: that which he grasped at in the water, because it was a shadow; and his own, because the stream swept it away.

Please leave this field empty

Ideas-Led Growth

Sign up for Ideas-Led Growth to receive weekly insights on using ideas to drive business growth, organizational change, and marketing results.

Email Address *

First name *

Last name *

Check your inbox or spam folder to confirm your subscription.