What About “Friction-As-A-Service”?

What about “Friction-as-a-Service”? Removing friction seems to be the universal promise of most financial innovation. Offering friction…heresy!

But hear me out. Removing friction from a million $300 transactions might be a great idea. But the same may not be true for one $300 million transaction. You might actually want some controls and stopping points along the way for that. 

So how can that friction be packaged and accessed as a service rather than as the same old layers of intermediation?

If anyone is building and productizing that, let’s talk! I’ve got some ideas for you.

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