Planning Your Marketing Budget

Do you want to make better use of your B2B marketing budget and resources in 2023?

Slash your ad spend. Or eliminate it.

For many B2B companies, there is huge impact from engaging even a small percentage of the 1,000 decision makers who matter most. Spend your money and time finding them, creating relevance for them, and making meaningful connections.

The secret is that this approach has always been superior. But with less money to spend and smaller teams to create results, it is now essential.

Ideas-Led Growth

Sign up for Ideas-Led Growth to receive weekly insights on using ideas to drive business growth, organizational change, and marketing results.

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