Thought Leadership and Perfect Pop

Good thought leadership can work like a perfect song.

• The lyrics resonate with you even when they have nothing to do with you.
• You project your own experiences and situations onto what you hear.
• You’re captivated by the singer.
• Sometimes the video adds something, and sometimes it’s just distracting
• You can’t get the melody (i.e., the idea) out of your head.
• It makes you want to get up and move.
• It makes you want to sing along.
• You want to listen over and over.
• It becomes a go-to for your playlists.
• It drives people’s creativity.

Here’s a playlist of perfect examples that had those effects on me in the past year.

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