Standing Out in the Age of AI-Generated Content

ChatGPT and future iterations of generative tools are going to put several things at a premium. Standing above and beyond the seemingly infinite proliferation of generated content will require:

• A distinctive voice
• A compelling set of insights
• A strong opinion
• A provocative view of the future
• A rethinking of assumptions
• A credible basis for communicating and publishing
• An emotional resonance
• A departure from “target audiences” towards individual engagement

It’s a choice—between content to consume and engagement between people.

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