Marketers can take a practical step towards building 2024 thought leadership TODAY with one simple action. Schedule a 30-minute call with client-facing subject-matter experts. If you don’t have names, find them out.
The agenda is to ask them about what questions clients have started asking lately and what trends they see emerging. Develop and share more specific questions ~2 days prior so you can maintain tight focus on the topic.
The goals are:
- To plant the seeds with them to get ready to participate
- To identify topics for you to learn more about
- To find out what you need to start to research (from competitors and in the industry more broadly)
- To begin figuring out where there is room for a differentiated, compelling POV, what you and only you can credibly say
