It’s HARD building a new technology or business solution. But worse, it’s SAD doing so and getting nowhere with investors or early adopters. So much effort spent on enabling change that ends up not happening…
What you need is a story to tell and a compelling message. Because vision is only in your head. Stories and messages happen in the world. They make change happen.
But it’s natural for many startup founders and builders to hide behind their code or retreat inside their heads. It’s safe and warm in there. Hard but familiar problems. Stories and messages can feel like exposure. Builders aren’t always natural communicators.
Yet, these are skills you can learn. You can become a vocal advocate for what is wrong, what you are fixing, and why your new thing is better. Doing that is just as important as building the thing.
If you don’t feel ready, then get ready. And if you are, once you are, let’s talk about how to do it with ease, grace, and impact.
