Measuring Impact, Not Just Hype

“Wasted $25K on a content project that disappointed everyone.” (or $50k, or even $100k)

Is that something you’d ever want to put on your year-end self-eval? Is that something you want to explain in a performance review?

Probably not.

I’m hoping you’re not faced with that for 2023, but if you want to avoid it in 2024, you can change the way you approach major thought leadership projects. No more misalignment between business and marketing, no more wide gaps in expectations, no more disappointed stakeholders who don’t even want to share the end result.

If you plan to do a high-stakes thought leadership project in 2024, if you’re a market innovator looking to be a visible market leader, let’s talk about how to spot and avoid the causes of those awkward review conversations.

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