Marketing is a monologue. Sales is a dialogue.
Most of the time…
But it doesn’t have to be that way. Marketers can and should do better than trying to squint past the stage lights to see whether “the audience” is sleeping, squirming, or smiling.
Marketing is a monologue. Sales is a dialogue.
Most of the time…
But it doesn’t have to be that way. Marketers can and should do better than trying to squint past the stage lights to see whether “the audience” is sleeping, squirming, or smiling.
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