Here we are. It’s just three weeks into 2024. And you may already be falling behind on thought leadership for the year.
Here are five core questions to answer now and regain your momentum:
Do you have trusted relationships with your high-visibility and high-potential thought leaders? Start building them.
Do you have people and processes in place for gathering outstanding insights from thought leaders and being their thinking partner? Cultivate competitive intel and strategize how to push past safe insights and conventional wisdom.
Do you understand the mix of internal resources and external partners you need? Few companies have a holistic picture. Line everything up now.
What external talent do you need to produce the highest quality creative (text, graphics, video, etc.)? Firm up your short list of providers who can help you do awe-inspiring work.
Are you coordinating with plans for “major moments” such as top industry events, milestones, or launches of new products/businesses/etc.? Compile an integrated calendar to organize them.
It’s not too late for a strong year. But it will be soon.
When Influence Becomes Ubiquity
2023-09-27
