Scenario 1: You see a pill on the floor at the grocery store. You pick it up and take it, right? It looks official enough. It must do something for someone. If you don’t take it, you might miss out. Besides, what if you’re sick and don’t know it?
Scenario 2: You see a weird capsule on the ground at the gas station. You take it, too, right? Someone took the trouble to make it, so it’s got to do something. Other people must be taking them, too.
Which of these scenarios is more like applying expertise or buying frameworks you find on social?
It’s actually scenario 2. At least with scenario 1, there was some quality control between source and destination (like the FDA in the U.S.). But with “expertise,” there is no FDA. There are just the distribution networks that have every interest in you consuming stuff you find on them.
It might not be quite as lethal to take, but it can certainly be costly and time-consuming.
Even if you have money and time to waste, it costs something else, because it preys on your aspirations.
Aspirations are the dopamine of social content.
Keep coming back for more, and get less every time.
