In business, an idea is more than “just an idea.”
The word needs redefinition. Here’s a helpful, if not somewhat dense, way to look at it: An idea is the intersection point between your prioritized strategic intents, differentiated brand theses, and demonstrated evidence of delivery.
And it only counts as an idea for ideas-led growth if it expands your company, increases your reputation, and strengthens employee commitment.
Last week, I published a detailed guide to identifying those ideas from within all the other stuff that circulates around in your business. It’s a systematic, structured, and sequenced approach for identifying ideas that lead to growth.
It’s in my newsletter, but send me a DM if it’s something you’d like to see.
