One of the top-performing content types on LinkedIn is content about how to create content on LinkedIn.
That’s great for people who sell formulas and frameworks for writing LinkedIn content because they can use their own content performance to demonstrate how good their products are. Social proof and Fear-Uncertainty-Doubt are built in.
It’s less great for people who want to share other kinds of content.
And even less great for people who don’t want to share content at all, for people who want to articulate ideas and insights, for people who want to advocate for something better in their worlds.
Because the choice to persist is unrewarding. It’s irrational. More likely, you either give into performance anxiety and buy the formula designed as a solution for a set of goals that aren’t yours, or you get pulled under and remain one of the more than 250 million people who don’t post at all (99% of users).
Maybe some of them wish they could, but I’d argue many more are simply alienated by a platform that devolves into becoming one long scrolling feed of ads for nothing but itself.
Image: The symbol of the ouroboros depicts a snake eating its own tail. Its modern equivalent—a snake regurgitating its own tail.
