Today, I took a big next step in evolving my company brand by launching the website and making it official with a client communication. Syncresis is now Ideas-Led Growth. It’s been on my mind for a while.
We will continue to work on thought leadership strategy and writing but thought leadership goes deeper than marketing alone. It also galvanizes innovation and engages employees.
We’re working with more clients to delve deeper into the sources of their best ideas and the strategies for using those ideas to grow their businesses. That’s the “ideas-led growth.”
Of course, because it’s my company, there’s another level of meaning. The world of content marketing is becoming a bleak and frozen wasteland of sameness and gimmicks, even in thought leadership. The going will only get tougher as algorithms change and tighten and as AI clogs and jams the channels we rely on.
The “idea sled” in our new logo suggests how we help clients glide over the snow and ice to get where they are trying to go. Once I purchased the new domain, I was able to see it.
