How External Insights Disrupt Internal Echo Chambers

One guaranteed way to dislodge groupthink—work with external third parties who engage with you as trusted partners. You need people who can have shared values and shared commitments without being part of the same collective trance.

Obviously, I say this with a fair amount of self-interest. But that’s part of the point. Differing incentives are a powerful mechanism for preventing groupthink from taking hold.

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