Content for Content’s Sake? Time to Brake and Reset

If the only thing you have to offer is content instead of meaning, just stop. Seriously. Stop. Value comes from meaning, not from filling empty digital containers with more emptiness.

One of the best indicators that it’s time for a strategic reset is noticing that you’re chasing content for content’s sake. But content inertia sets in—you need a braking mechanism to stop drifting forward. If you don’t brake mindfully, your stakeholders/audience are likely to notice the drift into meaninglessness before you do. 

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