Don’t adopt tactics that are more ick than tact.
At any given moment, there are voices shouting at you trying to get you do the wrong thing.
They want you to second-guess your moral instincts. Maybe things really are different in some new world they trick you into imagining.
They want you to reject your past experience. Maybe what they promise will work for you even if it has nothing to do with how your business works.
But most of all, they just want you to buy their products and formulas. Come on, try it. Even if it’s just sticky spoons and a bad taste in your mouth. It’s so visible that they must know something that you don’t.
But they don’t know. You do.
Don’t forget that.
