It’s funny how the four core questions startups need to get traction and grow are the same questions you have to answer in planning a thought leadership strategy.
I’ve noticed that startups who can answer them with ease also transition with ease to planning and creating thought leadership. I’ve noticed that startups who can’t answer them struggle with not only thought leadership but also finding and staying in business.
Beyond that, developing thought leadership brings startups renewed focus and energizes their commercial growth. It has a unique and magical way of concentrating a startup’s forces
The “core four” questions are incredibly simple—and therefore extremely difficult to answer well.
Take your basic concept and ask:
– Why does that matter?
– To whom?
– Why you and only you?
– How do you make it happen?
What often happens is that the deeper you dig, the harder and more elusive the answer becomes. Until you reach that sudden moment of rapid crystallization. The answers precipitate all of a sudden. You end up with clarity.
And having a thinking partner helps make it happen. Thought leadership plays a powerful role in triggering that sudden sedimentation of an idea from the murky muck that most startups sit in.
