A thought leadership topic as intense as institutional financial services can become a black hole. Soon enough, you find yourself thinking finance all day, every day.
But thought leadership benefits from external perspectives, too. It’s best when there is multi-disciplinary input. Some of it is just the pleasure of awe, but a lot of it comes back to you as better insights about your area of expertise and your practice as a thought leader, an innovator, and a communicator.
It can come from the arts, literature, and philosophy. It can come from psychology, ethology, or history. Sometimes even from a good, observant walk.
That’s why I’ve started to do this new thing. Because I’ve already started to get good traction with my newsletter on thought leadership and ideas-led growth, I decided to increase my frequency and publish four times a month. These other issues in my series focus on inspiration to complement my focus on insight in the previous two-per-month cadence.
Take a look if you’re looking for more than the same old hack content marketing approach to thought leadership.
The Power of Deep Specialists
2019-07-23
