THIS is the moment I go for in my work. “I knew they were smart, but then I noticed they were putting out new insights that were changing things, and the writing was fantastic,” said my prospect.
About work I did with an earlier client. Over five years ago.
Today, that client is seen as the definitive thought leader on that topic.
And people in their industry still remember stuff they were publishing in the previous decade.
Or another client who gets quoted every single time because they redefined the number used to measure what’s happening in their industry.
THIS is what I’m talking about when I talk about creating long-term, sustained thought leadership. It LIFTS clients and LINGERS in the industry. It sets the tone.
