If you are marketing financial innovations in 2025, getting on board with thought leadership initiatives isn’t an option. It’s a necessity.
Organizations with mature thought leadership programs reported an average growth rate of 8.3% in 2022, significantly outpacing the 6.5% growth of less mature counterparts.
That’s more than 27% higher.
Yet thought leadership typically only takes about 8% of a marketing budget to establish.
The benefits are disproportionate. The time to get started was yesterday, but, if not, today is still good enough.
Data source: Momentum ITSMA, “Visionary Impact: The strategic advantage of thought leadership.”
The Unique Dynamics of High-Stakes Content
2024-05-21
