Communications Transformation: Avoid the “Back to Normal” Trap
The coronavirus crisis has been enormously stressful and has caused real pain and sorrow to many people. At the same time, as with all such situations, personally or collectively, it also generates the potential for transformation. There is work communications leaders can do right now to foster such transformation, creating a better team and a higher value function as we emerge from the current challenges.
Clarity, Coherence, and Compassion in a Coronavirus World
Technology innovators and startups in the B2B space can make or break their strategy using thought leadership, but the coronavirus crisis is creating deep challenges for getting thought leadership out there. The key to all of it: adopt a strategy focused on clarity, coherence, and compassion. These are needed now more than ever.
COVID-19 Communications Strategy: A Financial Services FAQ
Many of my clients have asked about the communications implications of COVID-19. I would like to share those questions as well as some helpful answers with a wider range of people who might find them useful. The common thread is this: 1) take a calm, planful, and measured approach; 2) adapt flexibly to changing circumstances as they evolve; and 3) anticipate the needs of both communicators and audiences with thoughtful empathy.
Thought Leaders Improve the Climate of Trust
Edelman’s 2020 Trust Barometer offers the latest annual update to a gold standard for understanding shifts in the levels of trust placed in major global institutions. Once again, the research has major implications for corporate communications, content marketers, and thought leaders in the world of business. The opportunity to inspire and grow trust is there if we only dare to act on it.
Reframing Corporate Communications as a Love of Truth
In company after company, the Communications department devolves into becoming the source of talking points and official versions. No one believes these things anymore. Not the media, not influencers. Not employees, not customers. Not investors, not the general public. In fact, no one even has the patience to pretend to believe these things. In short, […]
Better Meetings Put “Better” on the Agenda
Meetings waste time and energy when the concept of “better” is left off the agenda. Every participant needs a clear idea of the agenda and their role. No meeting should take place without a clear set of decisions and outcomes that will be formed and agreed during the meeting’s timeframe. These are the basics of […]
Twelve Months of Two Drops
This year I have had the good fortune of working as a monthly contributor on Two Drops of Ink, regularly recognized in annual lists of the best blogs on writing for writers. It’s been a wonderful opportunity, and I am looking forward to another year interacting with the editors and writers who make up the […]
It’s Time for Crypto to Get Beyond Cryptic
When technologies or trends end up far down in the trough of their hype curve, a funny thing happens. They tend to double down on talking only to themselves. I was reminded of this unfortunate tendency this week while attending an industry event on crypto investment, full of eager startups and zealous converts. Despite so […]