Five Use Cases for ChatGPT in Thought Leadership
1. Ghostwriter Interview Prep Prompt: “Act as an [industry] expert. What are the 5 most important things I need to know about [topic]? Explain it to me like I am [audience description].” Value: Saves time in creating interview questions and learning topic basics 2. Conventional Wisdom Detection Prompt: “Why is [section or paragraph focus] important […]
Standing Out in the Age of AI-Generated Content
ChatGPT and future iterations of generative tools are going to put several things at a premium. Standing above and beyond the seemingly infinite proliferation of generated content will require these.
AI-Driven Content Generation
How many people who have participated or been complicit in the content-ification of text, writing, and communication now need to consider the implications of AI-driven content generation? Most of us, really. I’m not at all excepting myself from this question. But here come the consequences. My point is, we humans are generally not very good […]
Brevity Doesn’t Matter
Brevity doesn’t matter. Neither does length. What matters is whether the work you are asking your readers to do to understand your point is commensurate with the amount of work your readers are willing and able to do. If brevity actually mattered, we’d just say wu (無) and go on with our lives. If length […]
How to Write Marketing Emails
Before you write your next marketing email or newsletter… Spend two hours reading as many of the marketing emails and newsletters you’ve received as you can. Everything you’ve let languish in your inbox. I mean, actually read them. Don’t just open them. Was it a good use of your time? How do you feel? How […]
Don’t Trust Anyone
“This tactic worked for me” ≠ this tactic will work for you. This tactic is working for them ≠ this tactic should become my strategy. Be careful what you read, and, more important, be careful what you do with it. Don’t trust anyone with “answers” until you understand what their question was. Don’t trust anyone […]
Writing Tip: Illuminate What’s There
The best writing should be like the light in the desert. Sharpness that verges on the hyperreal Clarity in the relationship between foreground and background Wide perspective and intense focus on every nook and nuance of a topic No detail beyond what is vividly and presently there Strive for these goals in the framing of […]
Don’t Start Sentences With “This”
It’s #writingtiptuesday. No, that’s not a thing, but maybe it should be? Don’t start sentences with “this” as a way to refer back to your previous sentence. 🚫 “This is a bad idea.” Why? It’s never entirely clear what you are referring to (i.e., the antecedent is vague). Do I mean that my rule is […]
Content Glut
Content glut…it’s an ugly phrase for an ugly situation. But if you focus on sharing insights beyond the status quo in a voice that stands out from the noise and drone, you can create glut-busting content.
Thought Leadership Velocity
How long does it take your company to go from an idea to a published piece of content?