I’m Not Content with Content
I use the word “content” easily a dozen times on an average day, but I don’t like it. It conveys an underlying belief that websites, databases, and electronic files are containers just waiting for something to come along and fill them, like stuffing in a pillow or mud in a hole.
A 12-Point Checklist for Press Releases [Infographic]
Press releases have very specific rules and conventions. You have to get them right to get results. To help you succeed, download our latest infographic for the twelve guidelines a good press release should follow. (Click image to enlarge)
Beat the Odds and Break Through “Content Chaos”
Research commissioned by Speak Media and released at the end of 2019 found that 90% of in-house comms leaders experience “content chaos.” They struggle with content creation and evaluation, often due to a shortage of skills and resources, fragmented business units. Having worked on both the in-house and agency side, I can’t say I am surprised that in-house comms teams experience such widespread chaos.