Redefining Our Purpose
It’s not every day you wake up and kill off your business. But today is that day for Syncresis. Syncresis is becoming “Ideas-Led Growth.” Why? – Because our previous value proposition of thought leadership is no longer enough to help companies make new thinking be the heart of their strategy, sales, and marketing – Because […]
Nurturing Excellence with Grace and Love
I’m all in on quiet luxury. And quiet success. Quiet success creates my calm approach to helping my clients and delivering work with grace, craft, and love. It’s not a formula I’m going to pretend you can replicate. You can’t. Quiet success means these cats and this beach. It comes from these hands these skills […]
Redefining Value in B2B Marketing
Are B2B marketers sadists? You’d think so from all the talk about pain points. But no, B2B buyers are not usually in pain. At least not for any reasons you’re hoping for and fetishizing. Even worse, your offering is not a painkiller. Sorry. You wish. But it’s just not that addictive. On the plus side, […]
Living the Diamond Rule
You have a responsibility to yourself to treat other people well. You have a responsibility to other people to treat yourself well. You = yourself, your family, your team, your organization, and your local and national governments. It’s kind of a variation on the Golden Rule but with more facets. Maybe it should be called […]
Balancing Attention with Integrity
I don’t have to be popular. I know it’s alienating to talk about marketing through the lens of ethical philosophy. But the reality is that occupying people’s attention gives you responsibility for doing it with care. If you’re not doing it with human dignity in mind, you should be. And care for dignity should inform […]
Key Thought Leadership Questions for a Strong 2024
Here we are. It’s just three weeks into 2024. And you may already be falling behind on thought leadership for the year. Here are five core questions to answer now and regain your momentum: Do you have trusted relationships with your high-visibility and high-potential thought leaders? Start building them. Do you have people and processes […]
Nine Personas for Thought Leaders
Who are you as a thought leader? Choosing a persona can be a useful technique for creating consistency in your work. Adopting them can shape both individual pieces of thought leadership and an overarching brand. In this week’s issue of The Graceful Thought Leader, I wrote about nine archetypal personas for how to approach a […]
Shaping Your Thought Leadership Identity
Who are you as a thought leader? Choosing a persona can be a useful technique for creating consistency in your work. Adopting them can shape both individual pieces of thought leadership and an overarching brand.
The New Metric of Influence
Are you bold enough to rethink the way you measure thought leadership outcomes? You can do it! Stop chasing numbers. Say no to metrics like views, clicks, likes, and leads.
Conversations Over Clicks
Are you bold enough to rethink the way you measure thought leadership outcomes? You can do it! Stop chasing numbers. Say no to metrics like views, clicks, likes, and leads. Stop worrying about SEO. Instead, start having conversations. Ask your sales team, “Did you use this in a meeting? How did it help you? What […]