Winning the Crypto Credibility Battle
US approval of ETFs will have big downstream implications for marketing and thought leadership in crypto. Many emerging companies won’t be ready. Here’s why.
What Emerging Companies Need to Know
US approval of ETFs will have big downstream implications for marketing and thought leadership in crypto. Many emerging companies won’t be ready. Here’s why. Crypto becoming institutional in such a large investment market will open up space for more crypto service providers with institutional-class offerings. But the question is, do they know what an institutional […]
Trustworthy Marketing
Marketers often get a bad rap, especially in complex B2B. Their peers in other areas of the business tend to think marketing just doesn’t get it. They overcompensate by trying to demonstrate results with data that is divorced from outcomes anyone actually wants or needs. It creates a disconnect between marketers who are experts in […]
Marketing That Matters
Marketers often get a bad rap, especially in complex B2B. Their peers in other areas of the business tend to think marketing just doesn’t get it. They overcompensate by trying to demonstrate results with data that is divorced from outcomes anyone actually wants or needs. It creates a disconnect between marketers who are experts in […]
The Ripple Effect of Personal Commitment
Aaaaand, we’re back… Spend time this year looking deeply at what you think and what you are choosing to commit to. And then tell people about it! Doing so benefits individuals, teams, and entire companies. Moreover, it directs those benefits outwards so that you are actively working on making a world better. That world doesn’t […]
What Matters and What Doesn’t
I love the idea of a short, simple “care about list” — both do and don’t. – I don’t care about doing things I find crass or graceless just for the sake of empty digital rewards or in pursuit of illusory hustle.– I don’t care about what I refer to in my own mind as […]
The Leader’s Dilemma
The art of getting out of the way should be topic number one for any leader. Or rather, the art of making the way possible and then getting out of it. What’s the point of building a road if you’re only planning to block it? Before initiating anything, a leader should ask, “What have I […]
Forget Leads, Focus on Seeds
For large-scale, high-stakes B2B marketing in finance, plant seeds. Don’t chase leads. For example, I don’t think there are CXOs in firms over $1 billion in AUM or transacting nine-figure sums daily that are filling out web forms or making existential decisions on the basis of lead magnets. Not ever. Stop the magical thinking. Again, […]
Belonging Over Baiting: Rethinking Leadership in the Business World
Am I a thought leadership purist, or an Nth-generation Puritan pilgriming around in the 21st-century business world? Maybe it’s both. Maybe I’m carrying around a multigenerational history grounded in individual conscience, a quest for autonomy, and a tendency to preach. Maybe it has a land-grabbing, witch-fearing underbelly, too, shivering in fear at the edge of […]
Navigating Complicity in Leadership
Sometimes, your own actions cause situations you say or think you don’t want. Maybe you say you don’t want to be responsible for everything, but your team has frozen up, passively waiting for your next arbitrary whim. Because it always goes down that way. There are countless examples. The brilliant Jerry Colonna talks about this […]