Xodus and Bluesky
Accounts and traffic on social media platform Bluesky are soaring because X is just appalling. But is that a good thing? Will it last?
Sorry to Tell You, But…
Sorry to tell you, but most of what you hear about content has little to do with what you need to do to do thought leadership. Sweeping statements about what content is may sometimes contain a kernel of utility. But for the most part, they are positioning without much standing behind them.
Partnership and Expertise
A hired writer asks questions and documents the answers. A thinking partner works entirely differently.
Atrophy, Apathy, Literacy
A smaller and smaller slice of people enters the workforce able to wrestle with ideas they don’t easily understand.
Pillars, Ruins
Before you need a content strategy, you need a) something worth saying over a sustained period and b) a reasonable degree of clarity about where content fits in the decision-making process.
“Jargon” is a Lazy Label
Pointing at something and calling it “jargon” is not a way to add value. It’s a common form of low-value contribution from content psuedo-specialists who know nothing about the subject matter and who have no connection to or understanding of the target audience.
Pure Client Joy
“You’re the only writer I trust when I want to engage more thought leaders because I know they’ll see the value and love working with you,” my client said to me. Here’s why.
How or Why?
I’m at a point now where answers to most “how” questions seem trivial, boring, or even ill-conceived. It’s all about whys and whethers at this point.
Falling
Sometimes, a fall is just a fall. People often share business anecdotes as if they contain some sort of object lesson. Or they share oddly declarative proclamations as if they offer some sort of universal truth. It’s performative insight, but it means nothing.
Stop Making Bad Deals
When you make a deal to distort your writing and thinking for the sake of a platform algorithm, you slowly corrode the quality of your thought.