Leadership and Career Advice From Aesop
More leadership and career advice from Aesop… A Fir Tree said boastingly to the Bramble, “You are useful for nothing at all; while I am everywhere used for roofs and houses.” The Bramble answered: ‘You poor creature, if you would only call to mind the axes and saws which are about to hew you down, […]
A Marketer Is Like a Great Bartender
A marketer is like a great bartender: Able to deliver the basics like a martini with easy finesse Able to create a novel and complete wow moment with edgy combinations of notes like absinthe and tarragon Able to reach multiple audiences with a few elevated mocktails on the menu Able to keep patrons engaged Able […]
Simple but Tough Questions
Six weeks left in 2022. It’s a great time to shift focus to the year ahead. I like to do this by sitting with simple but tough questions. I make sure to give myself ample time to think about my answers, speaking aloud, journaling, or just internal monologue. I also go back to what my […]
The Zero-Based Approach
Zero-based thinking is powerful. Do your planning and allocating from scratch whenever you are doing a reset or hitting a milestone (like a new year). • Zero-based budgets: don’t increment past numbers. Start from zero and justify everything. • Zero-based time management: don’t tweak your calendar and to-do lists. Start them from a blank page. […]
Planning Your Marketing Budget
Do you want to make better use of your B2B marketing budget and resources in 2023? Slash your ad spend. Or eliminate it. For many B2B companies, there is huge impact from engaging even a small percentage of the 1,000 decision makers who matter most. Spend your money and time finding them, creating relevance for […]
How to Stay Balanced
Syncresis turns 15 today! On November 1, 2007, I filed the LLC paperwork for the business. And here we are, in 2022. It’s not a linear story. Syncresis focused on digital patient engagement in healthcare, then communication strategy in several industries, and now on thought leadership for financial innovators. It has lived as a side […]
Fundamental Principles of Marketing and Communication
“Two fundamental principles of marketing and communication: Attention is a limited and non-renewable resource. Communicators have a moral obligation to earn it and use it well. Transgression is generative. New thinking requires crossing the lines of old norms.” Read my full interview with Genius X for more.
What About “Friction-As-A-Service”?
What about “Friction-as-a-Service”? Removing friction seems to be the universal promise of most financial innovation.
The Dog and The Shadow
At current exchange rates for insight, it takes 50 management books to equal one fable by Aesop.
Thought Leadership: Brand Building or Demand Generation?
Is thought leadership brand building or demand generation? Both!