So What?
I can give you the ultimate content algorithm hack in two words: “So what?” Stop playing a game whose rules you don’t control. Post how, what, and when you want. Cut your dependency. Say what matters. Write for people. Everything else? So what? Link: https://the-graceful-thought-leader.syncresis.com/the-ultimate-content-algorithm-hack/
Setting Your Worth
If you’re new to consulting/strategy services, I’ll share a secret. There’s a formula for pricing services as a small business or freelancer. It’s easier than it may seem. Use hourly bill rates even though you generally shouldn’t bill hourly. – Take the annual cost of each billable person. Salary, benefits, bonuses, etc. What you have […]
Unconventional Insights in Institutional Finance
“You don’t look like an institutional finance guy,” they’d say. Especially when my hair was blue. Or people would look at the books behind me on Zoom and judge the book reader by their covers. But here’s why I love working in this space, despite appearances. Because what you need to develop effective institutional thought […]
The LinkedIn Paradox
One of the top-performing content types on LinkedIn is content about how to create content on LinkedIn. That’s great for people who sell formulas and frameworks for writing LinkedIn content because they can use their own content performance to demonstrate how good their products are. Social proof and Fear-Uncertainty-Doubt are built in. It’s less great […]
Guided by Greatness
Most of my most formative intellectual and professional development has been with women leaders. The majority of my knowledge, skills, and experiences are thanks to women—from undergrad and doctoral advisors to CEOs, leaders, and entrepreneurs. The good fortune continues with the many female leaders I work with across my various clients. I’m so grateful. It’s […]
Liberating Yourself from Algorithmic Dependence
Time for a hard truth: most of the tips and tricks you read regarding the algorithm of a social platform are magical thinking AT BEST. More often, they are charlatanism. People take advantage of your desire to make uncontrollable forces seem predictable and manageable. Because lack of control feels precarious and scary. They are also […]
The Dark Side of Content Consumption
There’s a nasty little imp hiding in every corner waiting to prey on your aspirations by amplifying your fears and touting a solution that gives you an illusion of control. These aren’t scams, exactly. But it’s curious how many of them follow the scam playbook. Get your attention, build trust and warm you up, then […]
The Invisible Ink
Being a ghost can be as scary and sad as seeing a ghost. To be a ghost, you have to die first. And as the story goes, you stick around because there’s something you left unresolved. So what about being a ghostwriter? There you are, dead for at least some of the time, haunting other […]
Speak Factish or Forever Hold Your LinkedIn Peace
Do you speak Factish? Factish is a dialect of LinkedInese. LinkedInese is a grammatically and lexically simplified version of English used for commerce and trading. In the Factish dialect, there are no sentences. There is no narrative. You frame casual observations with all the certainty of fact or even of physical law. Maybe you have […]
More Than Just a Thought
In business, an idea is more than “just an idea.” The word needs redefinition. Here’s a helpful, if not somewhat dense, way to look at it: An idea is the intersection point between your prioritized strategic intents, differentiated brand theses, and demonstrated evidence of delivery. And it only counts as an idea for ideas-led growth […]