The Content Professional’s Guide to Value Creation
Content professionals have an opportunity to play a central role in creating value. But not on their current path. Imagine…people who can find and amplify great ideas that drive growth and change. They would be at the center of everything that matters to an organization, wouldn’t they? Senior leaders would trust them innately, seek out […]
Why Social Media Solutions Aren’t FDA Approved
Scenario 1: You see a pill on the floor at the grocery store. You pick it up and take it, right? It looks official enough. It must do something for someone. If you don’t take it, you might miss out. Besides, what if you’re sick and don’t know it? Scenario 2: You see a weird […]
Pruning the Web of Smut
I have a mission—to rid the internet of smut content. No, it’s not what you’re probably thinking. Although it’s likely just as lost a cause.
Turning Sleeplessness into Creative Gold
A lot of people binge-watch. But what about binge-thinking? Around 2:30 AM, yet to fall asleep, I started flopping around in bed even more so. One of our cats had the same energy. Our other cat and my partner slept peacefully. I had a couple of new ideas for topics I want to write about. […]
My Path to Seeing the Full Picture
I used to be so good at being right all the time. No matter what and no matter how. For any divergence of opinion, I had the absolutely most correct version of it. And since opinions manifest in words, I was enormously equipped to eliminate incorrect positions. But I grew out of it for the […]
Fifty Dollars to Fame
How much is an idea worth? $50? $50 million? In 1961, Andy Warhol was freaking out. Other artists were getting ahead of him and making Pop Art into a movement. He brought it up at a small get-together. Aspiring gallery owner Muriel Latow said she had an idea, but she wouldn’t tell him unless he […]
The Untold Story of Punxsutawney Phil’s Confinement
Punxsutawney Phil is a political prisoner! I hate to break it to you. That’s why I waited until the day after to let you know. Starting today, he goes back into his glassed-in burrow at a roadside zoo. They keep the lights and temperature steady year-round to make sure he’s not hibernating on 2/2. He […]
GRACE in Business: How Ideas-Driven Change Spurs Growth
To grow your business, advocate for change and rally people around it. Ideas-led growth is a virtuous cycle in which ideas become the driving force for your growth: revenue growth, capabilities growth, and possibilities growth. It’s a virtuous cycle that you can learn to master with GRACE. Grace is a mindset of cultivating ease, fluidity, […]
Redefining Our Purpose
It’s not every day you wake up and kill off your business. But today is that day for Syncresis. Syncresis is becoming “Ideas-Led Growth.” Why? – Because our previous value proposition of thought leadership is no longer enough to help companies make new thinking be the heart of their strategy, sales, and marketing – Because […]
Nurturing Excellence with Grace and Love
I’m all in on quiet luxury. And quiet success. Quiet success creates my calm approach to helping my clients and delivering work with grace, craft, and love. It’s not a formula I’m going to pretend you can replicate. You can’t. Quiet success means these cats and this beach. It comes from these hands these skills […]