Ideas-Led Growth Newsletter

Something has been bothering me about thought leadership for a little while now. It has turned into a content marketing cliche. Its importance has become

Who are you as a thought leader? There are many ways to take a stance on a particular topic. Choosing a persona can be a

Marketing may have a seat at the table in business strategy discussions, but most of the time, it seems to have a whoopie cushion on

We all know that resolutions don’t work. But what’s the alternative?  Ten years ago, I decided to stop making New Year’s resolutions and replace them

All too often, we content marketers get stuck working in the trenches. We stop noticing the stenches. Yet, grace gives us a way out.  Ugh,

From Reboot to Reunion  Jerry Colonna asks hard questions. In his earlier book, Reboot, he asks leaders how we have been complicit in creating the conditions