Archive
What’s Your Thought Leader Persona?
Who are you as a thought leader? There are many ways to take a stance on a particular topic. Choosing a persona can be a
Restoring Trust in Marketing
Marketing may have a seat at the table in business strategy discussions, but most of the time, it seems to have a whoopie cushion on
New Year, New Light: Replacing Resolutions
We all know that resolutions don’t work. But what’s the alternative? Ten years ago, I decided to stop making New Year’s resolutions and replace them
Graceful Vision and Graceful Ethics (A Manifesto for Thought Leaders)
All too often, we content marketers get stuck working in the trenches. We stop noticing the stenches. Yet, grace gives us a way out. Ugh,
Pilgrims, Thought Leaders, and Reunion
From Reboot to Reunion Jerry Colonna asks hard questions. In his earlier book, Reboot, he asks leaders how we have been complicit in creating the conditions
What the French?
Career Change in a Changing World People often ask me how I got from a PhD in French literature to founding and running a thought