The Fiction Edition
Everything is a relationship between elements within a system. Independence is simply a standpoint in such relationships. Interdependence—the relationship between systems. And it is the oscillation of intra-, inter, and independence that makes us whole, whole within wholes.
The Parrots and the Lions
In today’s digital landscape, what’s called “thought leadership” has become a race to the bottom, chasing the lowest common denominator. It lacks two essential ingredients: thinking and leading. Regardless of all the squawking about content, thought leaders do have a choice, however. Join the parrots, or roar at the lions.
Intradependence Day
Everything is a relationship between elements within a system. Independence is simply a standpoint in such relationships. Interdependence—the relationship between systems. And it is the oscillation of intra-, inter, and independence that makes us whole, whole within wholes.
What is the Idea Sled?
Why do so many thought leadership initiatives stall? They often lack the spark of genuine excitement. They aren’t fun. But they can be. Get on the “idea sled” to glide through thought leadership projects with ease, grace, and joy. Thought leadership projects should be fun, fast, and fearless because they tap into excitement about new […]
Voice Lessons
Authorial voice can play a larger-than-expected role in thought leadership on complex topics, even in sophisticated areas such as institutional finance. Voice is carried forward by word choice, sentence structure, rhythm, point of view, and overall approach to storytelling or exposition. Experienced writers also typically have distinctive qualities in their voice, from tone and pacing […]
Restoring Trust in Marketing
Strengthening marketing credibility and alignment within financial institutions and fintechs requires intentional efforts. By implementing regular internal reviews and fostering open communication, marketers can bridge the gap with other departments. Doing so enhances organizational effectiveness while achieving better outcomes. The Problem In many financial institutions and fintechs, marketing struggles with credibility. Other areas of the […]
Be That As It May
Highbrow and pop, fringe and mainstream. Here’s my latest collection of things to read, hear, or see, presented through the lens of thought leadership and ideas-led growth. Ernest Becker looks at a wide range of human activity through the lens of the denial of death. It’s a compelling concept that worms its way into so […]
What’s Eating Content?
Hear the phrase “eating content” in 2024, and you’re likely expecting a screed against AI. But that’s not it. Whether AI replaces human creators or not, the whole notion of content and content creators is being aggressively undermined and hollowed out by forces that have been accumulating for many years. Although I’m primarily speaking about […]
May Inspiration Bloom
Note: I’m adding a new format to Ideas-Led Growth in between my longer messages. I’m already doing the stay-inside-and-think “idea” part of Ideas-Led Growth twice a month. What I’m adding is the go-outside-and-play “sled” part. Highbrow and pop, fringe and mainstream. It’s a curated collection of things to read, hear, or see, presented through the […]
Three Ownerships
Establishing self-sovereignty as a thought-leading individual is essential if you want to say what you mean and make anything meaningful happen because of it. You need to maintain integrity between your intentions and their implications. What you say as a thought leader helps make that integrity happen. In today’s content climate, your integrity and impact […]