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Growth Mindsets and Thought Leadership
One of the reasons I stress that thought leadership goes beyond marketing is that it gives individuals and organizations a growth mindset. Those who can
How to Generate Ideas
Generating ideas is the first element of the GRACE model for ideas-led growth. New ideas are the seeds of organizational change and thought leadership. The
Beyond Thought Leadership
Something has been bothering me about thought leadership for a little while now. It has turned into a content marketing cliche. Its importance has become
What’s Your Thought Leader Persona?
Who are you as a thought leader? There are many ways to take a stance on a particular topic. Choosing a persona can be a
Restoring Trust in Marketing
Marketing may have a seat at the table in business strategy discussions, but most of the time, it seems to have a whoopie cushion on
New Year, New Light: Replacing Resolutions
We all know that resolutions don’t work. But what’s the alternative? Ten years ago, I decided to stop making New Year’s resolutions and replace them