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May Inspiration Bloom
Note: I’m adding a new format to Ideas-Led Growth in between my longer messages. I’m already doing the stay-inside-and-think “idea” part of Ideas-Led Growth twice
Three Ownerships
Establishing self-sovereignty as a thought-leading individual is essential if you want to say what you mean and make anything meaningful happen because of it. You
The Lure of Thoughtertainment
Thoughtertainment is my word for content that looks like thought leadership on the surface but, in fact, serves other ends. As the word suggests, some
Marketing Outside the Cage
What happens when you leave behind the desperation-jacking and toxic incentives of content marketing? Content platforms exist for you to fill with content. They will
The Ultimate Content Algorithm Hack
1 The ultimate algorithm hack is “so what?” “So what?” means extracting yourself from dependency on playing a game whose rules you don’t control. 1.1
Growth Mindsets and Thought Leadership
One of the reasons I stress that thought leadership goes beyond marketing is that it gives individuals and organizations a growth mindset. Those who can